Whether you use Black Friday to treat yourself or to buy Christmas gifts for your loved ones, did you know you can use this long weekend of sales to boost your business? Whether it is improving your business or increasing your sales, here are some ideas on how to capitalise on Black Friday and Cyber Monday.
Gadget your way to business improvement
If your slow-running laptop is a constant source of frustration when working, Black Friday is a great time to grab technology bargains. From laptops, tablets, speakers and headphones, whatever you need to work better and smarter Black Friday deals can be snapped up to improve your business without spending more than you need to.
Create a sales bundle
While Black Friday is more commonly associated with the B2C market, your business customers are looking for deals too. So, how can you make the most of Black Friday to boost your business, without selling yourself short? Bundling your offerings is a great way to increase customer spending without losing out financially.
For example, web developers can offer a progressive discount for each business website they create for one client. Many entrepreneurs have several business ideas and sites they want to develop and having an offer on multiple websites can finally be that push to launch all of their ideas.
Photographers can also capitalise as it is a time of year when lots of retailers need images to boost their sales. You can offer a Pre-Christmas and New Year double photoshoot combo to help retailers start next year with a bang, while also securing you two lots of work.
Whether you write, illustrate, design or create, there will be a package offer that will appeal to your clients.
Research shows that 25% is often the most effective discount to offer but only do so if it doesn’t sell your offering short.
Load up of software subscriptions
Lots of software and app companies will be making the most of Black Friday to get their users to switch from a monthly subscription to an annual one. Consequently, they slash the price of their yearly subscriptions which is ideal if you use the software regularly. Big brands such as Adobe and Shutterstock frequently offer Black Friday deals. So, if there is a software which will really help your business, now is the time to start hunting for bargains.
Learn a new skill
If you want to increase your offering, lots of training providers share deals for Black Friday and Cyber Monday. Keep an eye out for training providers such as Udemy who regularly post deals at this time of year. It is a great way to enhance your business and upskill yourself for less.