Having quality content and copy is one of the most effective ways of engaging with and attracting more customers. Although you are the closest person to your business and know the ins-and-outs of every aspect, that doesn’t mean you are the best person to write about it. It takes skill and experience to write engaging copy, and the fact is, not everyone can write well, even if they are extremely knowledgeable about the subject.

If you are creating a new website, advertisement or product and in need of some new copy, or just think your current brand needs strengthening, then hiring a copywriter could be the best way forward. A freelance copywriter will ensure that you are successfully delivering the message you want to send, and to the right audience in the right way.

What is a freelance copywriter?

A freelance copywriter is an experienced and talented writer that can create effective content for any brand and any channel. Freelancers work individually and with many different clients, giving them a wealth of experience across many different industries and sectors. They will have the ability to write copy targeted to specific audiences, designed for different channels and in a voice the represents your brand perfectly.

Why hire a freelance copywriter?

Freelance copywriters come with many benefits for businesses of all shapes and sizes. A freelance copywriter can help by:

• Saving Time

Creating engaging content takes a lot of time and effort, and a freelance copywriter will be able to handle this on your behalf, giving you the chance to focus on other aspects of your business. They will do all the technical stuff for you, such as your SEO and keywords so that your new copy really does draw more traffic.

• Creating Consistent Messaging

Regularly coming up with consistent and unique content can be a hassle, add freelance copywriters will worry about this for you. They can provide you with high quality, fresh content that is always consistent with your brand message.

• Getting Results

There is no point in churning out loads of copy and content across your channels, only for it to make no difference to your conversion rates and bottom line. Your main objective is to make more sales, and a good freelance copywriter will be able to write persuasive copy that leads to conversations and new customers.

• Saving Money

Freelancers can often offer much more affordable and competitive rates than large advertising agencies. Many of these agencies will actually be outsourcing these copywriting projects to other freelancers anyway, so hiring a freelancer directly is just cutting out the middle man.

Techlancer has a whole host of freelance writers ready for hire, so why not browse the offers below and get your next task underway?