Having quality content and copy is one of the most effective ways of engaging with and attracting more customers. Although you are the closest person to your business and know the ins-and-outs of every aspect, that doesn’t mean you are the best person to write about it. It takes skill and experience to write engaging copy, and the fact is, not everyone can write well, even if they are extremely knowledgeable about the subject.
If you are creating a new website, advertisement or product and in need of some new copy, or just think your current brand needs strengthening, then hiring a copywriter could be the best way forward. A freelance copywriter will ensure that you are successfully delivering the message you want to send, and to the right audience in the right way.
A freelance copywriter is an experienced and talented writer that can create effective content for any brand and any channel. Freelancers work individually and with many different clients, giving them a wealth of experience across many different industries and sectors. They will have the ability to write copy targeted to specific audiences, designed for different channels and in a voice the represents your brand perfectly.
Freelance copywriters come with many benefits for businesses of all shapes and sizes. A freelance copywriter can help by:
Creating engaging content takes a lot of time and effort, and a freelance copywriter will be able to handle this on your behalf, giving you the chance to focus on other aspects of your business. They will do all the technical stuff for you, such as your SEO and keywords so that your new copy really does draw more traffic.
Regularly coming up with consistent and unique content can be a hassle, add freelance copywriters will worry about this for you. They can provide you with high quality, fresh content that is always consistent with your brand message.
There is no point in churning out loads of copy and content across your channels, only for it to make no difference to your conversion rates and bottom line. Your main objective is to make more sales, and a good freelance copywriter will be able to write persuasive copy that leads to conversations and new customers.
Freelancers can often offer much more affordable and competitive rates than large advertising agencies. Many of these agencies will actually be outsourcing these copywriting projects to other freelancers anyway, so hiring a freelancer directly is just cutting out the middle man.
Techlancer has a whole host of freelance writers ready for hire, so why not browse the offers below and get your next task underway?
A skilled copywriter will be able to comprehend your business and its aims, distil your market and target, and communicate with your audience in a way that pushes them to do the necessary action, from engaging with your consumers to boosting your brand.
As you may have noticed, things are not always as simple as they appear.
Within a couple of hours, you might be able to hammer out a page of brochure copy for the first time at other times you can spend days agonising about a single strapline
Creativity isn’t something you can just turn on and off.
It doesn’t merely appear at the end of a manufacturing line.
Natural skill is a plus, but nothing beats the wisdom and judgement that comes with years of experience, enormous success, and the occasional disaster.
Whether it’s a brochure, a website, an ad, or a sales letter. It doesn’t matter if it’s for customers, suppliers, or any other type of stakeholder. Good copy should be straightforward but not simplistic, intelligent but not arrogant, and energetic but not breathless.
‘It’s just words’
We all communicate in English, and my spelling isn’t too bad.’
Everyone believes they can write, but there’s a big difference between being able to put one word after another and being able to produce compelling, engaging, and fascinating copy that goes right to the point and accomplishes its aim.
Allow me to explain. It’s akin to doing your own interior design. It would never be as spectacular as if you had enlisted the help of pros. But, hey, it’ll suffice. However, you begin to see poor cutting and chunks falling off.
The same may be said for copywriting. You could write it yourself, but it will never be as excellent as if you hired a copywriter. We’ve seen it all: spelling errors, incorrect tenses, and interminable blather.
So, did you actually save yourself any time and effort in the end? Consider how much time you spent writing, rewriting, and revising your work. What about all the potential business you’ve lost because your sales letter, brochure, or website isn’t performing as it should?
This is dependent on a number of things, including the size and complexity of the project; how quickly you want it; what information you can supply and how quickly it can be delivered by your copywriter. An average turnaround for shorter pieces would be within 72 hours, but larger projects may take longer. Our freelancers won’t compromise on quality or detail when creating your content. A deadline will always be agreed on before the creative process begins.
If you also have any thoughts with regards tone of voice, style of writing, proposed structure, mandatory inclusions, topics to be avoided, – basically, everything you can think of which might be of use to your chosen provider when planning and writing. They may ask you to complete an in-depth briefing document with searching questions. Your answers to these questions will provide most of the information they are looking for. If possible include some statistics on sales figures etc. This is vital if you want to get an idea of whether this particular campaign has been successful in the past. It also helps your copywriter understand exactly what kind of message you are trying to convey so they don’t waste our clients’ money by sending out something completely different from their original brief.
The most important thing to remember with any freelance writing project is to treat it like one would any other job – only set yourself apart through exceptional quality work.
Writing copy involves a mix of art, science, experience, insight, luck and judgement. It is always a bonus if you are good.
How much you pay for a copywriter will be dependent on experience, type of project and how many words are required. A typical cost may be around £30 per hour or £300 per day for a good quality copywriter who is based outside of the capital. You could easilt pay upwords of £600 per day for a well known profressional writer who is based in London
You need to find out whether he/she has any relevant skills. If you’re hiring someone who’s going to write content for your website, you’ll also need to check his/her knowledge on SEO, web design, etc.
Also, don’t forget to look into previous projects – even though you may think that you won’t hire anyone based solely on past works, sometimes people change jobs and get fired from those positions. It might happen that they were hired by somebody else before and didn’t finish the job properly. In such cases, you’d better avoid working with them.
And lastly, try to read through their portfolio first. This way you’ll learn more about their style and approach towards clients’ needs. Also, you’ll be able to judge whether they really care about quality or simply produce something fast and cheap.
All of the best relationships are simple and straightforward, so freelancer writers tend to adopt the same approach with each project whether they are writing web content for a global pharmaceutical giant or a piece of direct mail for a local crafts centre.
They will take you through their individual process once you decide to work with them.
If you have already put something together, that is great, however to make sure they get all of the information they need, they migh ask you to complete a short briefing document.
The document may contain a lot of questions about your company, its objectives and goals, your products or services, the marketplace, and your customers’ motivations and challenges. The answers to these questions will give detailed information they need. Your freelancer may do their own research and phone interviews if necessary.
The majority of work can be done by phone and email, even if there is an initial meeting. Our freelancer copywriters work with clients all over the world without ever meeting them.
1) What is your background?
2) How long have you been writing for clients and how many years of experience do you have in the industry?
3) Do you specialise in any particular area or niche? If so, what are they?
4) Can I see some examples of your work?
5) Are there any additional services that you offer besides freelance writing?
6) Will my project be published on your website/blog?
7) Is it possible to get an estimate before we begin working together?
8) When can I expect results from this assignment?
9) Who will proofread my content once it’s completed?
10) Where should I send my files if you need them?
11) Should I hire someone else to help me with editing and formatting?
12) How much does it cost per hour?
13) How often will you check up on my progress?
14) How do you charge?
15) How do you communicate with your client ?
16) How do you handle payment?
17) What happens when deadlines pass without notice?
18) How do you keep track of all our communications?
19) How do you ensure quality control over each piece of work?
20) How do you manage projects?
Becoming a successful freelancer writer means you may need a broad range of skills such as research, organisation, business communication etc.
These days with technology people who work from home often use tools such as Basecamp, Skype, Google Hangouts, email, Twitter, Facebook, Pinterest, Linkedin, Instagram, Tumblr, Flickr, Vimeo, Blogger, WordPress, Weebly and much more to meet clients needs – whether they’re seeking content writers, graphic designers, product marketers, SEO specialists or social media managers.
Below is a shory list of top tips to become a successful freelance copywriter
1) Have a plan
2) Write down everything
3) Start networking
4) Be persistent
5) Hone your craft
6) Make sure you know customer service
7) Always charge upfront with new clients
8 ) Get paid what you deserve!
9) Don’t give up on your dreams 🙂
10) Learn new things
11) Networking events? Yes please!
12) Never stop growing
13) Stay positive