SEO. PPC. CPM. RACE. Digital marketing involves more than just posting on Facebook. Digital marketers would use a wide range of online tools and platforms to engage their audience, testing for what works and then improving it. Combining a deep understanding of your customers and how to reach them with the technical abilities to thrive online is what they do.
Digital marketers can be hired to design, build and implement digital campaigns on a variety of platforms. In turn, this leads to your customer acquisition, engagement and retention.
Digital marketers can either report to a specific digital marketing manager, a marketing manager or an IT manager, depending on the structure of your organisation.